VP of Sales

Build and Scale the Growth Engine

VP of Sales — Cleanlist (London, ON | Onsite)

This isn’t a management role.

It’s a build, sell, and scale role.

We’re looking for a VP Sales who can strengthen our pipeline, win new clients consistently, and turn sales into a system that scales.

You’ll own both:

• Client acquisition (primary focus)
• Client growth and retention (already strong, with room to expand)

If you’re the kind of person who:

• Knows how to generate and convert pipeline—not just report on it
• Can consistently close solid, mid-market deals
• And wants to build a team and system that performs

…keep reading.

What You’re Walking Into

Cleanlist is a leading Canadian customer data company.

We help enterprise marketing and data teams:

• Improve the accuracy and usability of their customer data
• Identify and acquire high-value prospects
• Make better decisions across marketing, analytics, and operations

We already have:

• A strong base of established clients
• High client retention and long-term relationships
• Multiple proven product lines
• Marketing generating inbound opportunities

Now the opportunity is to accelerate new client acquisition and scale what’s working.

You’ll lead that.

What You’ll Actually Do

This role is part seller, part operator, part leader.

1. Strengthen and Expand Pipeline

• Convert inbound opportunities into qualified pipeline
• Build and launch a targeted outbound motion
• Increase the volume and quality of opportunities

👉 Bottom line: You ensure pipeline is consistently strong and growing

2. Close Consistent, High-Quality Deals

• Lead discovery, positioning, and deal progression
• Close a steady flow of mid-market deals (typical client value ~$50K/year)
• Improve win rates and sales velocity

👉 This is about consistency and execution—not hero deals

3. Drive New Client Acquisition (Primary Focus)

• Expand into new accounts and industries
• Identify where we win—and double down
• Build momentum in new logo growth

👉 This is the #1 priority.

4. Grow and Support Existing Clients

• Maintain and build on an already strong retention base
• Identify expansion opportunities across product lines
• Ensure clients continue to see measurable value

👉 Retention is strong—your job is to make it even stronger and more valuable

5. Build and Align the Sales Team

• Work with and develop the team
• Clarify roles across acquisition and account management
• Improve accountability, performance tracking, and execution

👉 This is as much about alignment and leadership as it is about selling

6. Build the Sales System

• Refine the sales process and playbook
• Improve pipeline visibility and forecasting
• Work closely with Marketing to improve targeting and conversion

👉 Your job is to make sales predictable and scalable

What Success Looks Like (12 Months In)

• New client acquisition is consistent and growing
• Pipeline is healthy, qualified, and reliable
• Sales execution is disciplined and measurable
• The team is aligned, accountable, and improving
• Existing clients are retained and expanding

Who This Is Perfect For

This role is for someone who:

• Has 7–15+ years in B2B sales (data, SaaS, marketing services, or similar)
• Has experience in mid-market deal environments
• Has personally built and converted pipeline
• Has led or coached sales teams to improve performance
• Is hands-on, practical, and execution-focused
• Cares about consistency, process, and results

You might be:

• A VP or Director of Sales who still enjoys being close to the deal
• A strong player-coach who can both sell and lead
• Someone who wants to step into a role with real momentum and scale it

What This Is Not

• Not a “start from zero” role
• Not a purely strategic or reporting role
• Not dependent on a single big deal to win

If you’re looking to build on a strong foundation and drive consistent growth, this will fit.

The Environment

• High-performance, no-bureaucracy culture
• Direct access to leadership and fast decision-making
• A business with strong fundamentals and real momentum
• Real autonomy—you’ll be trusted to execute

Comp & Benefits

• Competitive base salary + performance-based compensation
• Meaningful upside tied to new client growth and expansion
• Health, dental, disability, and life insurance
• Opportunity to build and lead the sales function as the company scales

How to Apply (Read This Carefully)

We’re not looking for generic applications.

Include a cover letter telling us why you’re ideally suited to this role. 

Final Thought

If you want a role where everything is already built—this isn’t it.

If you want to step into a strong business, sharpen the engine, and drive consistent growth, we should talk.

Application Process:

If Cleanlist and this role sounds like it’s your calling, we want to hear from you soon! Although resumes are great, we really like to hear from applicants willing to invest a little time and tell us in your cover letter why this role interests you and why you’re the best candidate to fill it and what your salary expectations are, and your availability to start.

👉 Click below to apply and start shaping your future at Cleanlist.

We appreciate all applicants’ interest but are only able to contact those candidates who will be invited to the interview process. All applications will be held in confidence. Cleanlist is committed to employment equity and diversity in the workplace and welcomes applications from visible minorities, Indigenous people, persons with disabilities, and persons of any sexual orientation, gender identity or gender expression. We’re also committed to accommodating  persons with disabilities.